We just received a review that made us smile from start to finish. A woman told us that since she started using Gheelove's 6-in-1 balm , her makeup bag has become much lighter. She no longer needs a thousand bottles that end up expiring unused, and above all, she's found an effective and simple way to take care of her skin.
And the best part: it's the first time we've seen the real impact a customer has shared in their own words. Reading a "multifunctional" label isn't the same as hearing that someone is actually saving time, money, and worry.
Speaking of worries... have you seen those Instagram and TikTok videos where women apply seven or ten different products in their morning and night routine? All with music, filters, and motivational phrases. It's trendy. Fashion. But the reality for many women is different. The half-hour routine with ten bottles doesn't work for those who have work, a family, or just want to get a little more sleep. Many are already exhausted and just want something that works, without complications.
And this is where science and dermatologists come in: we are not inventing anything.
Dr. Anjali Mahto , for example, warns that using too many products with different active ingredients can irritate the skin and disrupt its natural balance . Dr. Azadeh Shirazi reminds us that she sees people every day in her practice who overcomplicate things: cleansing, moisturizing, and sunscreen are enough. Dr. Muneeb Shah goes further: he says we only need those two products as a base, and everything else should be optional, depending on specific needs.
And you know the strangest thing? Even Dr. Ranella Hirsch and Dr. Loren Franco and Dr. Usma Syed support this idea of "skinimalism": fewer layers, well-formulated and concentrated ingredients, nothing excessive. Because, surprise, more products don't mean better skin. Sometimes they mean irritation, confusion, and wasted time.
There are even studies to back it up: a two-step regimen (an antioxidant serum and an SPF cream) can visibly improve your skin without endless routines. Science confirms: less can be more .
That's why we believe that simplifying doesn't mean giving up, but rather gaining . Saving time, gaining space in the bathroom, gaining peace of mind, and taking care of your skin without generating unnecessary waste. Fewer bottles, less expense, and a routine that really works.
In the end, self-care should be just that: personal. Not a viral checklist or social pressure. Something that makes you feel good in your skin, fits into your life, and respects your time and the planet.